Manila · 2026

Anito

About

About

A working note on how this studio runs.

Not for anyone in particular. If you are reading it, you are probably me later, or someone helping out.

i

The shape

Anito is a one-person software studio in Manila. It runs like a workshop, not a company. The pace is slow on purpose. Each product starts from a real moment of friction, the kind that drains time without announcing itself, and the work is to keep removing things until what is left feels like it always existed.

The first product is Hati, an expense-sharing app. More will follow when they are ready. There is no roadmap.

ii

The instinct

Most decisions come from one instinct: software should return attention rather than compete for it. That shows up in the obvious places (no streaks, no engagement loops, no notification that didn't earn its place) and the quieter ones (interfaces that ask less of you on the hundredth use than the first, language that doesn't oversell, a refusal to add a feature just so a settings page looks fuller).

iii

The commitments

Three commitments hold most of the work. Clarity over complexity: if a product needs a tutorial, it isn't finished. Depth over scale: a thousand people served well, not a million poorly. Craft over speed: software is something people live inside of, so build with that weight.

iv

The bet

The studio is independent on purpose. No investors, no co-founders, no growth pressure. The bet is that a small number of careful products can sustain a career, and that doing fewer things better is real progress, not a holding pattern.

When a decision is hard, the tiebreaker is usually the same: pick the option that lets the product disappear sooner. Unseen guidance, built to disappear.

That is the whole thing. Everything else is taste.